People call me if they need to…
Find Opportunities for innovation & Growth
Create a vision
Make experiences that Engage and Retain customers
Change Hearts & Minds in (or About) an organization
build a brAND FOUNDATION FOR ALL THE ABOVE
My Background
Storytelling/ Cinematic Arts
USC film school led to making films, commercials and video content within my own production company
Human-Centered Design
Directed strategy, design, innovation, and research engagements at digital agencies
Cultural Studies and Behavioral Science
I study human behavioral principles, am a world traveller, and a multi-cultural experience translator
I strategize
Product, Platform and Service Innovation & Design
Brand Positioning and Brand Behavior Strategy
Experience Mapping and Design
Content & Creative Strategy
Persona Creation
Consumer & Design Research
I Run Workshops
Innovation
Roadmapping
Brand
Consensus Building
Design Ideation
I speak
I’m available to speak at conferences, on panels, etc. about brand, experience and innovation in general. Here are some example topics I have spoken about:
“Looking to the Past to Innovate”
“Brand Strategy as a Plan for Action”
“Beyond Purpose; How Brands Create Culture"
“Owning your Strengths”
I also write books…well… a book. I’m working on a book about How Everybody Designs Culture. It’s a set of new behavioral and design standards across business, society and the individual (it’s way more fun than that sounds).
This book is intended as a guide for intentional innovation in a world where brands and institutions create culture and experiences which can often determine people’s perceived worth. Stay tuned.
SELECT WORK
Featured
Hello. My name is Kim-Minh Huberwald-Leung and I am a strategist and consultant based in San Francisco.
I believe brands and institutions create culture. My work centers around not only delightful and desirable experiences, but those that can imbue people and space with realized purpose.
My work as a experience, product and brand strategist has always had a bent toward creative execution. I love to create at the intersection of design, messaging, technology and human emotion.
I delight in collaboration and presentation of a vision. Boundless joy comes to me in the confines of a brainstorming session. Curiosity and connection-seeking define me.
Drop me a line to talk about my travel addiction, growing sneaker collection or oft-indulged board game habit (or to engage my services) below. Or you can email kimminh@huberwald.com.